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Car clinics 3.0

For Toyota Motor Europe, the biggest challenge is capturing reliable consumers’ feedback in the beginning of the car development process before prototypes are build. As the first moments of exposure to a new car in the showroom are very...

Catalogue: Congress 2014: What Inspires?
Authors: Fatima El-Khatib, Ronny Pauwels, Wim Hamaekers
June 15, 2014
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Citation

El-Khatib, Pauwels and Hamaekers (2014a, June 15). Car clinics 3.0. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/car-clinics-3-0